Proposal Writing Examples to Help You Win Your Contracts In 2022 (2023)

Proposals are how you show the client what your business has to offer, and how you convince them that you're the one for the job.

Writing a proposal can seem daunting at first, but it doesn't have to be. There are a number of sections that appear in almost every proposal, and a few important best practices that you should always keep in mind.

If you've read How to Write a Proposal, it makes sense you might want to lean on examples to get you through writing your own.

Here, you'll find helpful, relatable examples to aid in writing each of the most common sections of a typical proposal, best practices to keep in mind, and practical advice to make writing successful proposals a breeze.

Proposal Sections to Include

In 2022, every proposal will be different, and will depend on company, industry, deal size, and product or service. However, most proposals follow a similar structure.

Here are examples for seven popular sections to help you write (and win) your next contract.

Click to jump ahead

  1. Cover Page
  2. Executive Summary
  3. Approach/Solution
  4. About Us/Our Team
  5. Deliverables
  6. Pricing

Proposal Writing Examples

Proposal Cover Page Example

Your cover page is your proposal’s first impression, so you want to make sure it looks great and contains the key information. It doesn’t need to be flashy, but it must be well-designed and include important details like the client name, your name and contact info, and the date submitted.

(Video) Tips for Writing a VSA Program Site Contract Proposal 2021-2022

Proposal Executive Summary Example

An executive summary is a short one-page statement of the problem, the purpose of the communication, and a brief overview of the solutions you’re proposing.

You also need to know how it fits into your business proposal. It comes first, right after the cover page.

Some people call it an “executive summary for decision makers” or an elevator pitch. In all cases, it’s meant to be read by senior executives who have limited time, so know your audience and write for them.

Proposal Solutions Example

The solutions section is where you can highlight your company's products and services, and explain how they'll solve the problem you've outlined in the previous section. As with any other proposal section, it should be clear and concise, use a professional tone, and speak directly to your prospect's needs (not your company's).

The solutions page should also be built around the unique ways that your product or service will solve your prospect's problem. If you're working on a proposal for a client, you may want to include extra details that speak directly to their specific situation.

Proposal About Us/Our Team Examples

A proposal's About page is an important touch point in the process, because it allows you to show off your professionalism and personality. This is where you’ll also want to include a breakdown of your team members and their credentials, as well as the company’s background, values, vision and mission statement.

Aesthetic appeal: The About page is a great place to humanize your brand. Introduce key members of your leadership team, company founders, and team members who will be working with your new clients on their project.

Proposal Deliverables Example

(Video) How to Write a Proposal in 10 Easy Steps

The deliverables page is where you list the products and services that your company will provide to its new client. It’s also where you tell them the cost of these things and how long it will take to implement them.

Remember that the key to winning new business is making sure that your clients understand what exactly you’re offering them, and how much it will cost. Your deliverables page should be clear and consistent with what you promised in your executive summary.

Proposal Pricing Example

When describing what you’ll deliver and when, be specific about the details but don’t go overboard with the technical jargon. Remember: Your goal is to communicate your value in the most effective way possible—not to impress them with your industry knowledge.

If you’re working on a fixed-fee project, describe exactly what work will be done during each phase of production (i.e., deliverable) and how much that phase will cost.

If you’re working on a subscription basis, list out exactly what clients will pay each month and what services they’ll receive for that price.

(Video) How to Write a Government Proposal Step-by-Step

Proposal Terms & Conditions Example

Keep it simple and include only what is necessary for legal purposes. We recommend including the following in your Terms and Conditions:

Payment Terms

Include payment method, due dates and late fees

Delivery/Completion Date(s)

Include time for completion and revisions


Who owns the files, images or content you've created for their project *if applicable

Cancellation Policy

Outline when a client can cancel the project and any costs associated with cancellation

Additional Clauses

For example, confidentiality clauses or links to other documents like privacy policies

Proposal Writing Best Practices

Beyond following the examples above, here are some best practices to adhere to when writing your proposals.

Use a Template

Proposal templates help you create consistent, predictable sales documents, minimizing costly errors. They also ensure quick turnaround times when the deadline is tight.

A good template includes portions of your business' policies and pricing, terms and conditions, team about section, and anything that will likely remain static regardless of who you're proposing what to. By starting with a template, you can simply fill in the remaining blanks to make the document unique to the client and their business.

(Video) Project Proposal Writing: How To Write A Winning Project Proposal

Keep it Short and Sweet

Short proposals perform better than long ones. Keep your proposals short, clear, and organized into sections so that busy decision makers will have an easy time reading them.

Do this by mapping the prospect's biggest challenges to the solutions you are offering and convincing them why they should choose you over the competition.

Involve the Client

Prospective clients are more likely to provide vital deal details if you ask them for them before you commit to taking their project on. When your prospective client provides vital deal details, they are more likely to keep the commitments they have made.

In fact, Proposify's annual State of Proposals report found that proposals with client forms have a 119.4% higher close rate and a 26% faster time to close than proposals with no client forms.

In many situations, a contract requires more than just a signature.

Whether it's order confirmation, billing details, key milestones or detailed company information, there's a lot that a client can provide before getting to the bottom line of a proposal. The data shows that the more involved they are in getting to that number, the more likely it is they'll sign.

Rely on Automatic Reminders

Set up reminder emails to ensure that prospects are not distracted or forgetful. These emails can also be helpful in reminding buyers that you are still waiting on an answer.

Automating the follow-up process is a great way to make sure your prospect gets a nudge when they need it. The data suggests that proposals with scheduled reminders have a 35% higher close rate than proposals with no reminders.

To make the most of your follow-ups, send two or three emails before giving up. This is especially important if you're talking to a decision-maker who has to get buy-in from other stakeholders. They might need time to sell the other people in their team on your solution.

Use These Proposal Writing Examples Wisely

Your proposal is key to your success in proposing—and winning.

Take advantage of the writing examples on this list for a head start on writing your own successful proposals. You will increase your chances of bringing in much-needed business, both now and in the future.

(Video) Contracts & Proposals for Creatives | Business of Design


How do you write a proposal example? ›

  1. Introduce yourself and provide background information. ...
  2. State your purpose for the proposal. ...
  3. Define your goals and objectives. ...
  4. Highlight what sets you apart. ...
  5. Briefly discuss budget and how funds will be used. ...
  6. Finish with a call to action and request a follow-up. ...
  7. Close the letter and provide contact details.

How do you write a winning proposal template? ›

How to Write a Winning Proposal
  1. Understand the concept.
  2. Research the customer.
  3. Lay the appropriate groundwork.
  4. Brainstorm your approach.
  5. Write the executive summary.
  6. Write the body of the proposal.
  7. Mercilessly edit the whole thing.
Feb 26, 2014

How do you begin a proposal? ›

Steps to writing your own project proposal
  1. Step 1: Define the problem.
  2. Step 2: Present your solution.
  3. Step 3: Define your deliverables and success criteria.
  4. Step 4: State your plan or approach.
  5. Step 5: Outline your project schedule and budget.
  6. Step 6: Tie it all together.
  7. Step 7: Edit/proofread your proposal.
May 18, 2022

What should a contract proposal look like? ›

The proposal should always include specific elements, including the timeframe and costs associated with the work you can do for your potential client. Therefore, the proposal is your opportunity to show the potential client that it should choose your business to do work with.

What are the 5 steps of writing a business proposal? ›

Our 5 Step Process for the Proposed Business Plan:
  • Step 1- Discovery. We schedule local meetings or conference calls to help define how your business will operate and make money. ...
  • Step 2- Business Assessment. ...
  • Step 3- Market Research and Regulations. ...
  • Step 4- The Numbers and the Team. ...
  • Step 5- Completion of the Business Plan.

How do you write an introduction to a business proposal? ›

[Write a three- to four-sentence description that provides an overview of the company. Include details such as the name of your company, a brief description of your products or services, who your target market is and what your primary business objectives are, with any key dates for reaching your initial goals.]

How do you start a proposal essay? ›

Write the introduction. State the purpose of the study, demonstrate your knowledge of the topic and its importance, describe any major issues and key research points, pinpoint the variables and explain any boundaries of the study.

What is project proposal with example? ›

Project proposals are documents that define your project, including things such as start and end dates, objectives and goals. They tell stakeholders why your project ideas should be executed. Reading about your ideas in a well-written document should convince stakeholders to support them.

What are some good proposal topics? ›

The proposal paper topics about the Societal issues and Social Life in the modern world such as:
  • How effective is safe education?
  • The ways to lift people out of poverty.
  • Different ways to incorporate different cultures into one country.
  • The effect of social media on the mental health.
  • Internet addiction.
Jul 2, 2021

What makes a strong proposal? ›

A well-written proposal concisely details each step of the sales cycle and briefly explains how a specific product or service will solve an identified need. Your proposal should remind a prospective client of their pains and why they began seeking a solution initially.

How do you write a winning bid example? ›

How to Write a Winning Bid
  • READ THE RFP – AGAIN. Seriously, this is important. ...
  • ASK QUESTIONS. Submit your questions to the client and read all answers that are distributed to all bidders. ...
  • TELL YOUR STORY. Now, the hard work begins! ...
  • PROOF IT AND FORMAT IT. Find a “fresh set of eyes” in the office to read the bid.
Oct 10, 2018

What is a contract proposal? ›

A proposal is a document that contractors (or businesses) use to bid on client projects. By creating this type of document, contractors can outline the project terms they are proposing for the client. These terms can include details such as a quote and an expected completion time.

Is a contract and a proposal the same thing? ›

A proposal is a professional suggestion or offer concerning how a project, a good, or a service can be accomplished by the proposer. A contract is the legally binding agreement when parties mutually accept the proposal, which must be fulfilled by the contracting parties. Proposals might be written or oral in form.

What does a good business proposal look like? ›

You need to explain why you're the best person (or company) for the job and really sell yourself or your business. A good proposal will outline the service you're offering and briefly explain how you will approach the task. It will also include a quote and/or an estimate to complete the work.

What is a small business proposal? ›

March 28, 2019. A business proposal is sent from a supplier to a potential client for the purpose of winning a specific project. It is a written document and it can either be requested by the client or sent unsolicited.

How do you end a business proposal example? ›

Writing a business proposal conclusion involves summarizing all of your main points, overcoming objections and finishing with a flourish. Just as in closing a sales presentation, closing a proposal should include asking for a specific response or action.

What should a proposal introduction include? ›

Introduction: Make your purpose known and introduce your topic.
  1. An effective introduction will clearly explain the purpose of the rest of the proposal—readers should never wonder why they are being provided certain information. ...
  2. .
  3. Current Situation: explain the problem or opportunity and why the proposal is needed.

What are the 3 parts of introduction in business plan? ›

Your introduction should consist of two or three pages outlining the business from a management perspective. It describes the business, its objectives, and why the venture is a good one to start.

What is a contract proposal? ›

A proposal is a document that contractors (or businesses) use to bid on client projects. By creating this type of document, contractors can outline the project terms they are proposing for the client. These terms can include details such as a quote and an expected completion time.

How do you write a contract between two parties? ›

Ten Tips for Making Solid Business Agreements and Contracts
  1. Get it in writing. ...
  2. Keep it simple. ...
  3. Deal with the right person. ...
  4. Identify each party correctly. ...
  5. Spell out all of the details. ...
  6. Specify payment obligations. ...
  7. Agree on circumstances that terminate the contract. ...
  8. Agree on a way to resolve disputes.

What is the most important section of a proposal? ›


The abstract is the most important component of the proposal.

What is formal proposal? ›

Related Definitions

Formal Proposal means a proposal which must be submitted in a sealed envelope or container and in conformance with a prescribed format, to be opened at a specified time and specified place. (See also, Proposal.)

What is difference between proposal and contract? ›

A proposal is a professional suggestion or offer concerning how a project, a good, or a service can be accomplished by the proposer. A contract is the legally binding agreement when parties mutually accept the proposal, which must be fulfilled by the contracting parties. Proposals might be written or oral in form.

What are the 4 requirements for a valid contract? ›

The basic elements required for the agreement to be a legally enforceable contract are: mutual assent, expressed by a valid offer and acceptance; adequate consideration; capacity; and legality.

What is an example of a simple contract? ›

For example, if a children's party entertainer and a parent have a written simple contract stating specific activities that the performer will provide on a certain date, but the event is canceled by one party, the other may choose to sue for damages.

What makes a good contract? ›

In general, a good contract is understandable and unambiguous. Although you may wish to consult with a lawyer to review the contract from a legal perspective. You should be able to understand what is being agreed to just by reading it, although occasional jargon does come with the territory.


1. How To Create A Client Proposal [Step by Step Guide]
(Cereal Entrepreneur - Jordan Steen)
2. Euresearch - Proposal Writing Training for Collaborative Projects in Horizon Europe - 2022 Calls
3. How to Write a Winning Upwork Job Proposal in 2022
4. How to write project winning proposal on Fiverr and Upwork in 2022 | By Abdul Rehman Asad
(Abdul Rehman Asad)
5. Writing Proposals that Sell in 2022 | Upwork Power Webinar
6. How to Write a Business Proposal? 7 Minutes Step-by-Step Guide
(Business Lifehacks)
Top Articles
Latest Posts
Article information

Author: Rueben Jacobs

Last Updated: 04/04/2023

Views: 5873

Rating: 4.7 / 5 (77 voted)

Reviews: 84% of readers found this page helpful

Author information

Name: Rueben Jacobs

Birthday: 1999-03-14

Address: 951 Caterina Walk, Schambergerside, CA 67667-0896

Phone: +6881806848632

Job: Internal Education Planner

Hobby: Candle making, Cabaret, Poi, Gambling, Rock climbing, Wood carving, Computer programming

Introduction: My name is Rueben Jacobs, I am a cooperative, beautiful, kind, comfortable, glamorous, open, magnificent person who loves writing and wants to share my knowledge and understanding with you.