801+ Power Words That Pack a Punch & Convert like Crazy (2022)

Power words are like a “cheat code” for boosting conversion rates. Sprinkle in a few and you can transform dull, lifeless words into persuasive words that compel readers to take action.

And the best part?

You can use them anywhere.

In this post, you’ll learn how to use power words like a kung fu master. Specifically:

  • The definition of power words (and why they’re so powerful);
  • The 7 types of power words proven to increase conversions;
  • Examples of how bloggers, freelance writers, and businesses are using powerful words to boost conversions;
  • A huge list of power words you can use, bookmark, and reference (again and again).

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Want to bring your ideas to life, to make them take up residence in the reader’s mind, lurking in the background, tugging, pulling, and cajoling their emotions until they think and feel exactly as you want?

Then you’re going to love this post.

Let’s jump in.

What are Power Words?

Power words are persuasive, descriptive words that trigger a positive or negative emotional response. They can make us feel scared, encouraged, aroused, angry, greedy, safe, or curious. Authors, freelance writers, copywriters, and content marketers use “power words” to spice up their content and compel audiences to take action.

Clear as mud?

Let’s deconstruct an example from the great Winston Churchill. All the power words are underlined:

We have before us an

ordeal

of the most

grievous

kind. We have before us many, many long months of

struggle

and of

suffering

. You ask, what is our policy? I can say: It is to wage

war

, by sea, land and air, with all our

might

and with all the

strength

that God can give us; to wage

war

against a

monstrous tyranny

, never surpassed in the

dark

,

lamentable

catalogue of human

crime

. That is our policy. You ask, what is our aim? I can answer in one word: It is

victory

,

victory

at all costs,

victory

in spite of all

terror

,

victory

, however long and hard the road may be; for without

victory

, there is no

survival

.

Inspiring, right?

Here’s why:

Power Words = Emotional Words Packed with Persuasion

801+ Power Words That Pack a Punch & Convert like Crazy (1)

Smart speakers, as well as their speechwriters, sprinkle their speeches with carefully-chosen power words drenched in sensory details, drawing the audience from one emotion to another as skillfully as any novelist or screenwriter.

And it goes beyond speakers and storytellers.

Email marketing messages, copywriting, infographics, step-by-step tutorials, sales pages, inspirational quotes, content marketing, case studies, calls to action, testimonials, tweets, and other social media posts are all designed to influence the reader (and prospective customers) in some way. You want to pass along information, yes, but you also want the reader to feel a certain way about that information.

Maybe you want to impress them, get them excited, make them cautious, get them angry, encourage them to keep going, spark their curiosity, build trust with them, or any number of emotions. The better a job you do at making them feel, the more influential you are, and the better your chances of getting what you want.

So…

Looking for a quick way to give your writing more punch?

Maybe add a little personality or pizzazz — that extra little “oomph” that grabs your reader’s attention?

Then you need to expand your vocabulary and infuse your content with emotional power words.

Back to Top

The 7 Different Types of Power Words

  1. Fear Power Words
  2. Encouragement Power Words
  3. Lust Power Words
  4. Anger Power Words
  5. Greed Power Words
  6. Safety Power Words
  7. Forbidden Power Words

We’ve organized our power words into seven different types, which allaccomplish the same goal: Each elicits emotion in your reader.

Let’s go over each type and see why these words work.

1. Fear Power Words

Let’s do a little experiment.

Just for a moment, stop reading this post, turn on the television, and go to a major news channel. Watch it for five minutes, listening for the words below.

Chances are, you’ll hear dozens of them. Here’s why:

Fear is without a doubt the most powerful emotion for grabbing and keeping an audience’s attention. To make sure you don’t change the channel, news networks load up with fear words, making you worry you might miss something important.

Granted, you can overdo it, but in my opinion, most writers don’t use these types of words nearly enough. They really do connect with people.

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How to Crank Up Emotion with Fear Words

Here’s an example of a blog post headline here at Smart Blogger that utilizes three different fear words:

801+ Power Words That Pack a Punch & Convert like Crazy (2)

Open it and you’re greeted by this fear-packed introduction:

I was in

agony

.

Waves of pain unimaginable shot down my spine, causing every muscle in my body to contract as if I’d been shocked with 20,000 volts of electricity. My back arched up at an unnatural angle. My arms and legs began to shake.

One moment, I was on a webinar talking to a few hundred people about traffic, walking them through exactly how to start a blog and make it popular. The next, everything went dark. I was still conscious, but just barely.

Pretty effective, right?

Here’s another one:

801+ Power Words That Pack a Punch & Convert like Crazy (3)

If I’m working from home, will I lose my sanity if I don’t read this post? There’s only one way to find out. (Click!)

Want to sprinkle fear power words into your writing? Here are a bunch to get you started:

Agony Lunatic
Apocalypse Lurking
Armageddon Massacre
Assault Meltdown
Backlash Menacing
Beating Mired
Beware Mistake
Blinded Murder
Blood Nightmare
Bloodbath Painful
Bloodcurdling Pale
Bloody Panic
Blunder Peril
Bomb Piranha
Buffoon Pitfall
Bumbling Plague
Cadaver Played
Catastrophe Plummet
Caution Plunge
Collapse Poison
Corpse Poor
Crazy Prison
Cripple Pummel
Crisis Pus
Danger Reckoning
Dark Refugee
Deadly Revenge
Death Risky
Deceiving Scary
Destroy Scream
Devastating Searing
Disastrous Shame
Doom Shatter
Drowning Shellacking
Dumb Shocked
Embarrass Silly
Fail Slaughter
Feeble Slave
Fired Strangle
Fool Stupid
Fooled Suicide
Frantic Tailspin
Frightening Tank
Gambling Targeted
Gullible Teetering
Hack Terror
Hazardous Terrorist
Hoax Torture
Holocaust Toxic
Horrific Tragedy
Hurricane Trap
Injure Vaporize
Insidious Victim
Epidemic Cataclysmic
Bufoon Suffering
Reckoning Trauma
Dangerous Annihilate
Invasion Volatile
IRS Vulnerable
Jail Warning
Jeopardy Nerd
Lawsuit Wounded
Looming Cringeworthy
Last chance Fugacious
Worry Wreaking havoc

2. Encouragement Power Words

Let’s face it.

When they’re reading, most people aren’t exactly bouncing off the walls with energy and enthusiasm. They’re probably bored, maybe a little depressed, and almost definitely tired.

And they’re looking for something, anything, that’ll wake them up and make them feel better.

The good news?

Your writing can do that for them.

How to Crank Up Emotion with Encouragement Words

Here’s an example email from Mirasee:

801+ Power Words That Pack a Punch & Convert like Crazy (4)

With two encouraging words — life-changing and magic — in one email subject line, it’s a message that stands out in most inboxes.

Want to give your readers a pep talk and get them charged up again? Want to encourage them?

Use these persuasive words:

Amazing Jubilant
Ascend Legend
Astonishing Life-changing
Astounding Magic
Audacious Marvelous
Awe-inspiring Master
Awesome Mind-blowing
Backbone Miracle
Badass Miraculous
Beat Noble
Belief Perfect
Blissful Persuade
Bravery Phenomenal
Breathtaking Pluck
Brilliant Power-up
Celebrate Praise
Cheer Prevail
Colossal Remarkable
Command Revel
Conquer Rule
Courage Score
Daring Seize
Defeat Sensational
Defiance Spectacular
Delight Spine
Devoted Spirit
Dignity Splendid
Dominate Spunk
Effortless Staggering
Empower Strengthen
Epic Striking
Excellent Strong
Excited Stunning
Extraordinary Stunt
Eye-opening Supreme
Fabulous Surprising
Faith Terrific
Fantastic Thrive
Fearless Thwart
Ferocious Titan
Fierce Tough
Force Triumph
Fulfill Tremendous
Glorious Unbeatable
Glory Unbelievable
Graceful Unforgettable
Grateful Unique
Grit Unleash
Guts Uplifting
Happy Valiant
Heart Valor
Hero Vanquish
Honor Victory
Hope Win
Incredible Wonderful
Jaw-dropping Wondrous
Kudos Brighten
Lovable Radiant
Flawless Classy
Affable Stupendous
Virtuoso Cheery
Openhearted Jovial
Beauteous Logophile
Adorable

3. Lust Power Words

Like it or not, lust is one of the core human emotions.

Just look at the men’s and women’s magazines in the checkout aisle, and you’ll see what I mean. Nearly every headline on the cover is either blatantly or indirectly about sex.

And it works, not just for headlines in men’s and women’s magazines, but for messages to your email list, subheads in your articles, ad copy — anything.

As a writer (or marketer), you can use words that inspire lust to make almost anything intriguing.

How to Crank Up Emotion with Lust Words

See if you can spot the lust words in this headline from Cosmopolitan:

801+ Power Words That Pack a Punch & Convert like Crazy (5)

Okay, the orange underlines probably give it away, but my hunch is you didn’t need them.

Power words like captivating and love jump off the page. And if you use them properly, they can stir all sorts of emotions in your readers’ heads. (Want to see your click-through rates soar? Add a lust word or two.)

Here’s a lascivious list of descriptive words to get you started:

Allure Naughty
Arouse Nude
Bare Obscene
Begging Orgasmic
Beguiling Passionate
Brazen Pining
Captivating Pleasure
Charm Provocative
Cheeky Racy
Climax Raunchy
Crave Risque
Delight Rowdy
Delirious Salacious
Depraved Satisfy
Desire Saucy
Dirty Scandalous
Divine Seduce
Ecstasy Seductive
Embrace Sensual
Enchant Sex
Enthralling Shameless
Entice Sinful
Entrance Sleazy
Excite Sleeping
Explicit Spank
Exposed Spellbinding
Fascinate Spicy
Forbidden Steamy
Frisky Stimulating
Goosebumps Strip
Hanker Sweaty
Heavenly Tantalizing
Hottest Taste
Hypnotic Tawdry
Impure Tease
Indecent Tempting
Intense Thrilling
Intoxicating Tickle
Itching Tight
Juicy Tingle
Kinky Turn on
Kiss Unabashed
Lascivious Uncensored
Lewd Untamed
Lick Untouched
Lonely Urge
Longing Voluptuous
Love Vulgar
Pleasurable Charismatic
Riveting Obsession
Mouthwatering Compelling
Magnetic Enchanting
Lovely Engaging
Intriguing Fascinating
Flirt Alluring
Lure Wanton
Luscious Wet
Lush Whip
Lust Wild
Mischievous X-rated
Mouth-watering Yearning
Naked Yummy
Sneak peek Promiscuous

4. Anger Power Words

As writers, sometimes our job is to anger people.

Not for the fun of it, mind you, but because someone is doing something wrong, and the community needs to take action to correct it.

The problem is, with wrongdoing, most people are pretty apathetic — they’ll wait until the situation becomes entirely intolerable to do anything, and by then, it’s often too late.

So, we have to fan the flames.

How to Crank Up Emotion with Anger Words

The authors of this Forbes headline don’t pull any punches:

801+ Power Words That Pack a Punch & Convert like Crazy (6)

I didn’t realize some people get angry over business jargon, but apparently it’s a thing. And this headline, undoubtedly, had such people frothing at the mouth.

If you want to connect with people’s anger and slowly but surely work them into a frenzy, use the power words below.

Just be careful who you target. Lawyers can eat you alive if you pick on the wrong person. 🙂

Abhorrent Money-grubbing
Abuse Nasty
Annoying Nazi
Arrogant No good
Ass kicking Obnoxious
Backstabbing Oppressive
Barbaric Pain in the ass
Bash Payback
Beat down Perverse
Big mouth Pesky
Blatant Pest
Brutal Phony
Bullsh*t Pissed off
Bully Pollute
Cheat Pompous
Clobber Pound
Clown Preposterous
Cocky Pretentious
Corrupt Punch
Coward Punish
Crooked Rampant
Crush Ravage
Curse Repelling
Debase Repugnant
Defile Revile
Delinquent Revolting
Demolish Rotten
Desecrate Rude
Disgusting Ruined
Dishonest Ruthless
Distorted Savage
Evil Scam
Exploit Scold
Force-fed Sick and tired
Foul Sink
Freaking out Slam
Full of sh*t Slander
Greedy Slap
Gross Slay
Harass Smash
Hate Smear
High and mighty Smug
Horrid Sniveling
Infuriating Snob
Jackass Snooty
Kick Snotty
Kill Spoil
Knock Stuck up
Knock out Suck
Know it all Terrorize
Lies Trash
Livid Trounce
Loathsome Tyranny
Loser Underhanded
Lying Up to here
Maul Useless
Broke Stink
Fear Raise hell
Sneaky Screw
Rant Miff
Diatribe Vicious
Weak Diminish
Provoke Hostile
Morally bankrupt Worst
Thug B.S.
Agitate Boil over
Annoy Violent
Misleading Violate
Lollygag Quixotic

5. Greed Power Words

The legendary copywriter Gary Halbert once said, “If you want people to buy something, stomp on their greed glands until they bleed.” Graphic, yes, but also true.

Skim through good digital marketing copy on an e-commerce site, and you’ll find a lot of power words based on vanity or greed. Many of them are so overused they’ve become cliché, but that doesn’t stop them from working.

The truth is, nearly every human being on the planet is interested in making money(or saving money).

How to Crank Up Emotion with Greed Words

Its explicit and implicit use of greed words makes this popular book from Dave Ramsey a great example:

801+ Power Words That Pack a Punch & Convert like Crazy (7)

“Money” is hard to miss — it’s probably the ultimate greed word and it’s sitting there in capital letters.

But a title like “Total Money Makeover” also implies another greed word (even though it doesn’t directly state it): money-saving.

(It also gets bonus points for using alliteration and the safety power word “proven”, which we’ll discuss in a moment.)

If you want to stomp (which is also an excellent example of onomatopoeia, by the way) on your readers’ greed glands, use these power words:

Bank Jackpot
Bargain Lowest price
Best Luxurious
Billion Marked down
Bonanza Massive
Booked solid Money
Cash Money-draining
Cheap Money-saving
Costly Nest egg
Discount Pay zero
Dollar Prize
Double Profit
Explode Quadruple
Extra Reduced
Feast Rich
Fortune Savings
Don’t miss out Fast
Giveaway While they last
Instantly Expires
Never again Premiere
Final More
Hurry Sale ends soon
Value Monetize
Big Save
New Deadline
Handsome Noteworthy
Kick ass Moneymaking
Knockout Lucky
Notable Amplify
At the top Attractive
Wealthy Ahead of the game
Legendary Beautiful
Optimal Good-looking
Successful Bold
Fortunate Sassy
Smart Elegant
Gorgeous Clever
Foxy Quick-witted
Genius Effective
Elite Drop-dead
Crowned Dazzling
You Turbo charge
Bright Super-human
Brassy Booming
Boss Unbeaten
Undefeated Boost
Exclusive / Exclusivity Frugal
Special Price break
Before Running out
Upsell Bonus
Free Six-figure
Freebie Skyrocket
Frenzy Soaring
Prosperous Surge
Gift Treasure
Golden Triple
Greatest Waste
High-paying Wealth
Inexpensive Whopping
Cheat sheet

6. Safety Power Words

Greed isn’t the only emotion you want buyers to feel. You also want to make them feel safe.

They need to trust both you and your product or service. They need to have confidence you’ll deliver, and they need to believe they’ll get results.

Of course, building that kind of trust starts with having a quality brand and reputation, but the words you use to describe yourself and your product or service also matter.

How to Crank Up Emotion with Safety Words

On the landing page for one of our Smart Blogger courses, we use power words to make sure our potential customers feel safe:

801+ Power Words That Pack a Punch & Convert like Crazy (8)

In addition to “legitimate” and “guaranteed” in the screenshot above, our landing page is sprinkled with numerous safety words:

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  • Money-back
  • Results
  • Refund
  • Proven
  • Risk-free

They work for us, and they can work for you.

Help your customers feel safe by using as many of these power words as possible:

Above and beyond Privacy
Anonymous Professional
Authentic Protected
Automatic Proven
Backed Recession-proof
Bankable Refund
Best-selling Reliable
Cancel anytime Research
Certified Results
Clockwork Risk-free
Endorsed Rock-solid
Foolproof Science-backed
Guaranteed Scientific
Moneyback Bona fide
Recognized Authority
Studies show Because
Scientifically proven Genuine
Worldwide Authoritative
Safety Accredited
Fully refundable Case study
Well respected Dependable
Improved Ensured
Expert According to
Track record Approved
Ironclad Secure
Legitimate Sure-fire
Lifetime Survive
Money-back Tested
No obligation That never fails
No questions asked Thorough
No risk Trustworthy
No strings attached Try before you buy
No-fail Unconditional
Official Verify
Permanent World-class
Guilt-free Don’t worry

7. Forbidden Power Words

Remember when you were a kid, and someone told you NOT to do something? From that point on, you could think about little else, right? Curiosity always got the better of us.

The truth is, we’re all fascinated by the mysterious and forbidden. It’s like it’s programmed into our very nature.

So why not tap into that programming?

How to Crank Up Emotion with Forbidden Words

This Ahrefs article tempts you with its headline:

801+ Power Words That Pack a Punch & Convert like Crazy (9)

What’s the “secret”? Only one way to find out.

Whenever you want to create curiosity, sprinkle these power words throughout your writing, and readers won’t be able to help being intrigued:

Ancient Lost
Backdoor Never seen before
Banned Off the record
Behind the scenes Off-limits
Black Market Outlawed
Blacklisted Private
Bootleg Restricted
Censored Sealed
Remote Be the first
Ridiculous Become an insider
Secrets Bizarre
Shocking Class full
Ssshhh!!! Closet
Spoiler Elusive
Supersecret Hilarious
Thought-provoking Illusive
Top secret Incredibly
Trade secret Insane
Uncharted Interesting
Unconventional Invitation only
Undiscovered Key
Unexplained Login required
Unexplored Members only
Unheard of Myths
Unsung Odd
Untold On the QT
Unusual Priceless
Wacky Privy
Zany Psycho
Classified Secret
Cloak and dagger Smuggled
Concealed Strange
Confessions Tried to hide
Confidential Unauthorized
Controversial Uncensored
Covert Under wraps
Cover-up Undercover
Exotic Underground
Forbidden Under-the-table
Forgotten Undisclosed
From the vault Unexpected
Under the table Unlock
Hush-hush Unreachable
Illegal Unspoken
Insider Unveiled
Little-known Withheld
Hidden

Back to Top

Now that we’ve looked at the different types of power words (and gone over a few quick examples), let’s go over all the different places you can use them:

Powerful Words in Action: 14 Places Where Strong Words Can Help You

  1. Headlines
  2. Subheads
  3. Email Subject Lines
  4. Opt-In Boxes
  5. Homepage
  6. Business Names/Blog Names
  7. Product Names
  8. Sales Pages
  9. Testimonials
  10. Bullet Lists
  11. Button Copy (Call to Action)
  12. Author Bios
  13. YouTube Videos
  14. Book Titles

1. Using Power Words in Headlines

Any writer or blogger who’s been in the game for a while knows the headline is the most important part of writing your blog post.

Its purpose, after all, is to entice the reader to read the rest of your content. If your headline fails to get attention, potential readers will ignore it when it shows up in their tweets and social media feeds.

And just one or two power words in your headline is usually enough to make it stand out.

Just look at this headline from BuzzFeed:

801+ Power Words That Pack a Punch & Convert like Crazy (10)

The word choice of “Unveiled” makes it feel like a secret is being exposed, and the word “Breathtaking” makes you curious to see what the photo looks like.

Here’s another example from BoredPanda:

801+ Power Words That Pack a Punch & Convert like Crazy (11)

People generally love anything adorable, so this headline will easily catch attention. (The fact that it refers to snakes will only make people more curious.)

The headline then drives it home by using the powerful verb “Conquer.”

Here’s one from BrightSide:

801+ Power Words That Pack a Punch & Convert like Crazy (12)

While one or two power words are often enough, this headline proves you can use more when it fits.

This headline has four powerful words, but they feel natural in the headline, which keeps it from feeling like over-the-top clickbait.

Here’s one from Smart Blogger:

801+ Power Words That Pack a Punch & Convert like Crazy (13)

Greed (“best”) and anger (“not-so-good”) words highlight the headline for Smart Blogger’s recent review of SiteGround.

Last one:

801+ Power Words That Pack a Punch & Convert like Crazy (14)

This headline from our How to Make Money Writing: 5 Ways to Get Paid to Write in 2022post incorporates two greed words: “money” and “get paid.”

It’s one of our most popular posts, and its headline’s use of power words is a big reason why.

2. Using Power Words in Subheads

Too many writers overlook the value of subheads, which is a mistake. Once people click on your headline, most will scan the post first to see if it looks worthy of their attention.

Adding some power words to your subheads is a good way to make your post look like an interesting read.

For example, here are three subheads from our post on E-book mistakes:

801+ Power Words That Pack a Punch & Convert like Crazy (15)

See how the power words in these subheads grab your attention and make you want to read the text that follows?

Power words can help with SEO too. Adding one or two power words to your subheads will compel readers to stick around longer, which will increase your dwell time — a big deal in Google’s eyes.

3. Using Power Words in Email Subject Lines

Having an email list is of little use if only a handful of readers bother to open your emails.

And these days, most people’s inboxes are flooded, so they’re selective in which emails they open.

You can stand out in their inbox and raise your open rates by including power words in your subject lines.

Just look at this one from Ramit Sethi:

801+ Power Words That Pack a Punch & Convert like Crazy (16)

If this subject line would’ve read “The rules of learning,” do you think it would be as appealing? The powerful word “unspoken” is what makes it interesting.

Here’s another one from Cal Fussman:

801+ Power Words That Pack a Punch & Convert like Crazy (17)

Both “Triumph” and “Tragedy” are powerful words full of emotion.

And finally, here’s a good example from AppSumo:

801+ Power Words That Pack a Punch & Convert like Crazy (18)

The power phrase “Unleash the power” makes you feel this email is hiding something incredibly powerful inside.

See how that works?

When you send out emails to your list, try to add a strong word to your subject line so it stands out in readers’ inboxes.

4. Using Power Words in Opt-In Boxes

As a blogger, one of your main goals is to grow a large and engaged readership, and the best way to do it is by converting readers into subscribers.

That means — unless you’re using a blogging platform like Medium which doesn’t allow them — you should have opt-in forms scattered across your website.

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You can place them on your homepage, at the end of your posts, in your sidebar, in a popup, or anywhere else.

But no matter where you place them, your opt-in boxes must catch people’s eye and make them want to share their email address with you. Because they won’t give it away to just anyone.

(Remember, their inboxes are already flooded, so they’re not necessarily eager to get even more emails.)

Fortunately, you can use power words to make your offer more enticing.

As an example, here’s an old popup from Cosmopolitan:

801+ Power Words That Pack a Punch & Convert like Crazy (19)

This popup had power words everywhere, but it avoided feeling like overkill. I bet it converted like crazy.

Here’s a slightly more subtle example from Betty Means Business:

801+ Power Words That Pack a Punch & Convert like Crazy (20)

It’s understated, but still quite effective.

Again, you don’t have to overdo it with the power words on these. A little can go a long way.

Here’s one final example from Renegade Planner:

801+ Power Words That Pack a Punch & Convert like Crazy (21)

In short:

If you’re notusing power words in your opt-in boxes, you’re missing out.

Big time.

5. Using Power Words on Your Homepage

Your homepage is the face of your website and it’s usually one of the most visited pages. Many people who visit your website will see this page first, so you want it to make a good first impression.

Some people use their homepage to promote their email list, others use it to promote one of their products, and others use it as a red carpet — welcoming new visitors and explaining what their site is all about.

In any case, your homepage is a good spot to add a few power words, as it can determine whether people stay (and take the action you want them to take) or leave (never to return).

Look at this value proposition on the homepage for Nerd Fitness:

801+ Power Words That Pack a Punch & Convert like Crazy (22)

“Nerds,” “Misfits,” and “Mutants” are unusual power words that work well for Nerd Fitness’ target audience. These words immediately separate it from all the other fitness blogs out there.

But they push it even further with “Strong,” “Healthy,” and “Permanently.”

Here’s another value proposition from MainStreetHost’s homepage:

801+ Power Words That Pack a Punch & Convert like Crazy (23)

It’s quite minimal, isn’t it? They just wrote down three power words and follow it up with a service they provide.

Of course, you don’t have to limit your use of power words to the top of your homepage.

You can use it in other parts of the homepage too, as Ramit Sethi does here in his list of what you’ll get when you sign up for his email list:

801+ Power Words That Pack a Punch & Convert like Crazy (24)

Go look at your homepage now and see if you can find any areas you can spruce up with some power words.

6. Using Power Words in Business Names/Blog Names

Having a forgettable name is poison to your website’s growth. So when you start a blog, you want to make sure you have a name people can easily recall.

If you haven’t chosen your blog name yet (or if you’re thinking about rebranding), you should use a power word to give it some punch. The right word will make you stand out from all the boring, forgettable brands out there.

Just take a look at the collection of blog names below and see how well they’ve incorporated power words:

801+ Power Words That Pack a Punch & Convert like Crazy (25)

7. Using Power Words in Product Names

Just like you can use power words to spruce up your blog name, you can also use them to make your product names pack more of a punch.

It can make the difference between your potential customers thinking, “Ooh, this product sounds cool!” and them thinking, “Meh.”

Just check out this subscription product from Nerd Fitness:

801+ Power Words That Pack a Punch & Convert like Crazy (26)

It has such a powerful name that you’d almost want to sign up without learning anything else about it. Who wouldn’t want to be part of a community of rising heroes?

Here’s another good example from Pat Flynn:

801+ Power Words That Pack a Punch & Convert like Crazy (27)

It’s a powerful name for his podcasting course that instantly informs you of the benefit.

So if you’re about to launch a product (or if you’ve launched a product with a tepid name), consider giving it a power word to make it pack a punch.

8. Using Power Words on Sales Pages

You can also use power words to spruce up the copywriting on your sales pages and make them more effective at selling your e-commerce products or services.

They will grab people’s attention when they arrive on the page, they will keep their attention as they scroll down, and they’ll help seduce readers before they reach your “buy” button.

Just look at this headline on Ramit Sethi’s sales page for his product 50 Proven Email Scripts (which also has a power word in its name):

801+ Power Words That Pack a Punch & Convert like Crazy (28)

And as you scroll down, you see he keeps using power words throughout his sales page.

His headline is followed by emotion-packed subheads:

801+ Power Words That Pack a Punch & Convert like Crazy (29)

And he even uses power words in his guarantee:

801+ Power Words That Pack a Punch & Convert like Crazy (30)

9. Using Power Words in Testimonials

Power words are also tremendously effective in testimonials.

Of course, I’m not suggesting you change people’s testimonials to include power words. But you can certainly select the ones that already use them to great effect.

Just look at this example from Betty Means Business:

801+ Power Words That Pack a Punch & Convert like Crazy (31)

Or look at this one from Farideh’s blog:

801+ Power Words That Pack a Punch & Convert like Crazy (32)

And here’s another example from Renegade Planner:

801+ Power Words That Pack a Punch & Convert like Crazy (33)

All these testimonials will lend extra credibility and excitement due to their power words and phrases.

(Video) LEDP 2020 LOT 2 HSL GAI 103 Class 46

10. Using Power Words in Bullet Lists

Many sales pages include a list of benefits of the product they’re selling. Many opt-in forms include a huge list of reasons you should sign up to their email list. And many case studies use bullet lists to quickly summarize information.

You can use power words in these lists to inspire more excitement in your reader as they read through them.

Here’s one example from Ramit Sethi’s sales page for his How to Talk to Anyone course:

801+ Power Words That Pack a Punch & Convert like Crazy (34)

And here’s another example from an opt-in form on Restart Your Style:

801+ Power Words That Pack a Punch & Convert like Crazy (35)

Without these power words, these lists wouldn’t convince nearly as many readers to buy or subscribe.

11. Using Power Words in Button Copy and CTA (Call to Action)

Yep, you can use power words in your button copy too — even if you only have a few words you can fit in there.

One of the most common power words used in buttons is “Free” (as in the example below):

801+ Power Words That Pack a Punch & Convert like Crazy (36)

But you can be more creative with buttons than you might think.

Takes this button from the sales page for the book The Renegade Diet:

801+ Power Words That Pack a Punch & Convert like Crazy (37)

“Immediate,” “Money Back,” and “Guarantee” are all incredibly powerful words, and the author manages to squeeze them all into one button.

Here’s an example from Tim Ferris:

801+ Power Words That Pack a Punch & Convert like Crazy (38)

He could’ve used “Send Me the List” as most people would do, but “Unlock” makes it sound a lot more intriguing — like you’re getting access to something that’s been kept hidden away.

Now take a look at the buttons on your site.

Do you see any opportunities to spruce them up with a power word?

12. Using Power Words in Author Bios

Your author bio is another extremely important part of your marketing.

When you guest post for another blog (or write a paid article as a freelancer), your author bio has the difficult job of making readers want to know more about you so they click through to your site.

That means your author bio needs to spark attention and interest. And you usually only get three sentences, so you need to carefully consider the words you use.

As an example, here’s the author bio from Henneke Duistermaat in her post on overcoming writer’s block:

801+ Power Words That Pack a Punch & Convert like Crazy (39)

Henneke’s author bio is full of power words. It shows her uniqueness and makes her stand out from other copywriters.

You can tell she has carefully picked each perfect word for maximum impact.

Here’s another example from Sarah Peterson’s post on blog ads:

801+ Power Words That Pack a Punch & Convert like Crazy (40)

She opens strong immediately by mentioning her guides are insanely useful. And just the name of her report alone is full of power words: “Free,” “Reveal,” and “Begging.”

Makes you want to get your hands on that report, doesn’t it?

13. Using Power Words on YouTube Videos

If you’re publishing videos on YouTube and you want to get more views, you should use power words in your titles.

All the biggest YouTube channels do this.

They understand most of their views will come from their subscribers finding them in their feeds, and from people finding them in the sidebar of other videos.

In both cases, you’re competing with many other videos for their attention. If you want your video to stand out and be the one they choose to watch, your title has to be captivating.

See how Philip DeFranco does it below:

801+ Power Words That Pack a Punch & Convert like Crazy (41)

“Disgusting,” “Punishment,” and “Controversy” are all attention-grabbing words (and that’s besides the attention-grabbing names of Brock Turner, Star Wars, and Kim Kardashian).

Note also how he has capitalized “Disgusting.” It’s another smart trick many YouTube channels use to stand out more in YouTube’s lists of video suggestions.

Style vlogger Aaron Marino often does it as well:

801+ Power Words That Pack a Punch & Convert like Crazy (42)

By capitalizing the power words “Don’ts” and “Stupid,” his title catches a lot more attention (as you can see for yourself by the millions of views it’s received).

14. Using Power Words in Book Titles

If you’re interested in writing your own book, adding power words to your titles will help it sell better.

With all the competition in the book market these days, you need a title that grabs people’s attention and makes them want to peek inside.

Here are a few quick grabs from Amazon’s list of bestsellers in the self-help niche:

801+ Power Words That Pack a Punch & Convert like Crazy (43)

I’m sure you’ve seen this title before.

You might say Stephen Covey’s use of power words in his title has been highly effective. (See what I did there?)

Here’s another:

801+ Power Words That Pack a Punch & Convert like Crazy (44)

Mark Manson’s bestselling title is packed with power.

The power word “Subtle” juxtaposes well with the F-bomb in the title, and his use of “Counterintuitive” will spark some interest as well.

One more:

801+ Power Words That Pack a Punch & Convert like Crazy (45)

Lastly, Jen Sincero’s encouraging book title makes you want to flip it open and read it in one go.

The use of “Badass” alone will make it stand out in the self-development section, but her use of “Greatness” and “Awesome” in the subtitle truly seals the deal.

Back to Top

Go Ahead and Tell Me. What Powerful Words Did I Miss?

They’re known by many names…

Emotion words. Good words. Strong words. Powerful words, creative words, sensory words, trigger words, persuasive words, descriptive words, impactful words, interesting words, positive words, unique words, action words, and even — yes, seriously — awesome words.

But whatever you call them; smart, attractive people such as yourself have mastered the strategic use of power words and use this valuable communication skill every day to pack their writing with emotion so they can increase conversions.

Yes, this is an enormous list of words, but with so many power words and power phrases available, you’d need a thesaurus or Word of the Day dictionary to catch every single word on the first pass. (Plus, new words seem to be added to the English language every day.)

What are some other good words that seem to have that extra little spark of emotion inside them? Do you have favorite power words?

Share them in a comment below.

FAQs

What are the 5 power words? ›

The five most powerful time mastery words that lead to productivity.
  • #1: "Draft". (As in "Just do a draft...")
  • #2: "Now". ( As in "Do it now...")
  • #3: "Why". (As in "Tell me why you want to meet?)
  • #4: "No." (As in "No, I choose not to do this.)
  • #5: "Enough". (As in "I've done enough for today...")
Jun 8, 2016

What are 10 powerful words? ›

My Top 10 Most POWERFUL WORDS and Why
  • #10. STRUGGLE. Struggle is a precious gift. ...
  • #9. ADVENTURE. This is a topic which is always sure to excite me, my next adventure. ...
  • #8. NATURE. There are few things in life from which I gain more satisfaction than being outdoors. ...
  • #6. CURIOSITY. ...
  • #4. CREATIVITY. ...
  • #1. FREEDOM.
Nov 9, 2016

What are the 12 powerful words? ›

Trace, Analyze, Infer, Evaluate, Formulate, Describe, Support, Explain, Summarize, Compare, Contrast, Predict. Why use the twelve powerful words? These are the words that always give students more trouble than others on standardized tests.

What are power words examples? ›

What is a powerful one word? ›

all-powerful, authoritative, capable, compelling, dominant, dynamic, energetic, forceful, impressive, influential, mighty, persuasive, potent, robust, vigorous, able, almighty, authoritarian, cogent, commanding.

What words attract people's attention? ›

25 attention-grabbing words
  • Immediately. The word "immediately" conveys a sense of urgency that you should do something right now. ...
  • Sharp. The word "sharp" may create different visual images depending on the other words in the sentence. ...
  • Renewed. ...
  • Instantly. ...
  • Invigorated. ...
  • Unleashed. ...
  • Unlimited. ...
  • Personalized.
May 17, 2021

What's the most powerful word? ›

'The' deserves to be celebrated. The three-letter word punches well above its weight in terms of impact and breadth of contextual meaning. It can be political, it can be dramatic – it can even bring non-existent concepts into being. You can hear more about 'the' on BBC Radio 4's Word of Mouth: The Most Powerful Word.

Which is the powerful word in the world? ›

Biddable — while this word doesn't have the most powerful of meaning in the world (to be docile and obedient), I think it sounds neat. 35. Pneumonoultramicroscopicsilicovolcanoconiosis — weighing in at a hefty 46 letters, this is the second longest word in the English dictionary. Its meaning?

What are badass words? ›

What are some badass words?
  • agitator.
  • rebel.
  • demagogue.
  • dissident.
  • fighter.
  • frondeur.
  • renegade.
  • sparkplug.

What's the word for all powerful? ›

having or exercising exclusive and unlimited authority; omnipotent.

Who made the 12 powerful words? ›

Larry Bell's 12 Powerful Words

These are the words that are used on assessments.

What are some super words? ›

Here are some super words which have the same root:
  • Superb – excellent.
  • Supercilious – proud, arrogant (from the Latin for above the eyelid)
  • Supercomputer – extra powerful and quick computer.
  • Superfine – extremely refined, over refined.
  • Superhuman.
  • Superintendent – director or manager of an organisation.

What are some creative words? ›

  • artful,
  • clever,
  • imaginative,
  • ingenious,
  • innovative,
  • inventive.

What are the coolest words in the world? ›

60+ of the Coolest, Most Epic and Interesting Words in the English Language
#1–15#16–30#31–45
3. Bizarre18. Flippant33. Onomatopoeia
4. Blasphemy19. Gerrymandering34. Persnickety
5. Bumblebee20. Hyperbolic35. Phosphorous
6. Capricious21. Hypnosis36. Picturesque
11 more rows
Jun 11, 2022

What is a word for strong emotion? ›

Passion is strong or violent emotion, often so powerful that it takes over the mind or judgment: stirred to a passion of anger.

What are power phrases? ›

A “power phrase” is a short, three-word phrase that you can anchor on and repeat to yourself both throughout the day and in times of stress and nervousness. It's a form of affirmation in that it allows us to vocalize and manifest qualities that are important to us, and that we want to internalize.

What is a powerful man called? ›

A person of importance or power. heavy hitter. bigwig. heavyweight. honcho.

What is power word? ›

Power words are words that smart copywriters use to trigger a psychological or emotional response. They're called “power words” because they are so persuasive that people simply can't resist being influenced by them!

How do you make someone want your attention? ›

7 Weird, But Genius Ways To Get Someone To Pay Attention To You
  1. Stand In Silence. Inti St. ...
  2. Consider Your Scent. Mirko Macari/Fotolia. ...
  3. Use Their Name. william87/Fotolia. ...
  4. Treat Your Outfit As A Way To Start Conversation. Inti St. ...
  5. Disagree With Them. ...
  6. Ask Surprising Questions. ...
  7. Tell Them You Appreciate Them Or Give Them A Compliment.
Jul 29, 2018

What is the two most powerful words in the world? ›

The 2 most powerful words in the english language are “I AM” Because what comes after I AM will shape your life. What you speak after “I AM” … What you BELIEVE after “I AM” will control your decisions and shape your life.

What is the most used word in the world 2022? ›

Instead, here are the five most popular words and phrases of 2022.
  • Metaverse. A popular word thanks to the blockchain technology explosion in 2021, people are more curious than ever about the metaverse. ...
  • Non-binary. ...
  • UBI. ...
  • Supply Chain Crisis. ...
  • NFT.
Feb 17, 2022

What are 5 interesting words? ›

Let's see which of these craziest words you already know and which ones are new to you:
  • Bumfuzzle. This is a simple term that refers to being confused, perplexed, or flustered or to cause confusion. ...
  • Cattywampus. ...
  • Gardyloo. ...
  • Taradiddle. ...
  • Snickersnee. ...
  • Widdershins. ...
  • Collywobbles. ...
  • Gubbins.
May 20, 2014

What are some cool 4 letter words? ›

Really Cool Four-Letter Words
  • doup.
  • froe.
  • frig.
  • skep.
  • smar.
  • spad.
  • rale.
  • plat.

How can I make my words more powerful? ›

Follow These Rules For Stronger Writing
  1. NEVER LET THE TRUTH GET IN THE WAY OF YOUR STORY. ...
  2. NEVER USE TWO WORDS WHEN ONE WILL DO. ...
  3. USE THE ACTIVE VOICE. ...
  4. USE PARALLEL CONSTRUCTION. ...
  5. KEEP RELATED WORDS TOGETHER. ...
  6. REPLACE ADJECTIVES AND ADVERBS WITH VIVID NOUNS AND ACTIVE VERBS. ...
  7. DON'T OVEREXPLAIN. ...
  8. WRITE CINEMATICALLY.
Apr 30, 2009

What words do people like to hear? ›

Phrases That People (And Clients) Like to Hear
  • “I've been thinking about you.
  • I've been thinking about you.” ...
  • “I was thinking about you.” ...
  • “What do you think?” ...
  • “I like the way you see the world.” ...
  • “The last time we spoke, you told me X.” ...
  • “I followed your advice.” ...
  • “I really admire X about you.”

What are the catchiest words? ›

What are Catchy words?
  • Happiness.
  • Excitement.
  • Anger.
  • Curiosity.
  • Sense of emergency.
  • Or any other emotion.
Jul 1, 2021

What do you call an all powerful leader? ›

Answer. All-powerful leader (7) SUPREMO.

What's the word for all loving? ›

What is another word for loving?
affectionatetender
all overworshipful
solemndutiful
buddy-buddyupholding
appreciativecrazy over
49 more rows

What is a big smart word? ›

Big Words for Amazing

Prodigious — wonderful or marvelous. Astonishing — causing astonishment or surprise; amazing. Astounding — capable of overwhelming with amazement. Phenomenal — highly extraordinary or prodigious; exceptional. Breathtaking — exciting, thrilling; very great, astonishing.

What's a unique word? ›

To explain this very simply, a unique word is one that's unusual or different in some way. It might have a complicated history or interesting connections to another language. But, primarily what makes an English word interesting is its unusual spelling, pronunciation or meaning.

What is a pretty word? ›

  • elegant,
  • exquisite,
  • glorious,
  • Junoesque,
  • magnificent,
  • resplendent,
  • splendid,
  • statuesque,

What is the most powerful word? ›

'The' deserves to be celebrated. The three-letter word punches well above its weight in terms of impact and breadth of contextual meaning. It can be political, it can be dramatic – it can even bring non-existent concepts into being. You can hear more about 'the' on BBC Radio 4's Word of Mouth: The Most Powerful Word.

What are powerful words? ›

A power word (also sometimes confused as a trigger word) is a word that evokes an emotion and a response. It instills in people the desire or need to respond to whatever you're presenting them with. That's great for entrepreneurs and marketers.

What is the most powerful word in the universe? ›

The Greek word, 'Agape,' is heart transforming and, when applied, word empowering. It has the power to resurrect, to create, to transform, to forgive and to remove obstacles. Though experienced by relatively few, it is available to all through Jesus.

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